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GREENVILLE, N.C. (WITN) - A Chick-fil-A employee in Greenville, who has millions of views on TikTok for his incredibly friendly service and great attitude, is speaking with WITN about his recent fame.

Simeon Gilbert says he owes it all to the lessons he’s learned from his mother.

Multiple customers who have seen Simeon’s kindness span across TikTok flocked to him during our interview.

“Well, one thing that I love to do, I’m just a naturally joyful and happy person. I have a lot of joy inside of me. What I like to do, is not hold it all to myself, but share that joy with others in any way that I can,” said Gilbert.

Gilbert says his mother taught him from a young age that simply being himself and being nice to others would get him where he needed to be in life.

“One of the things that I’ve learned is that talent can get you to a lot of places. Character is what will keep you there. I love the fact that he has the character that others can see that can help them to understand that kindness goes a long way,” recalled Simeon’s mother, Kimberley Gilbert.

Chick-fil-A management says Simeon goes above and beyond to give customers an experience to remember. We’re told that he’s won employee of the month multiple times, and fans of his say he’s great at what he does.

“It’s been blowing up on TikTok. I’ve been seeing him all over. I’m glad he’s getting the recognition that he deserves,” said fan Marquince Pearsall.

Simeon says it has been a humbling experience seeing how far service with a smile can take you.

“It makes me feel great knowing that young people, and people even older are so inspired just by me being myself and just being kind to others,” Gilbert added.

One customer we saw told his mother that she has inspired her as a parent by raising such a nice young man and instilling in him that you should always be true to yourself.

Shuckin’ Shack Oyster Bar, the laid-back seafood restaurant franchise with 17 locations across six states, has set its sights on Greenville, North Carolina for continued growth. With a focus on markets that mirror existing successful markets for Shuckin’ Shack, the team is looking to grow with quality Franchise Partners.

“We really want to continue to open healthy restaurants with good people, and Greenville is a great market for us to do this in,” said CEO Jonathan Weathington. “There’s a very large, public university. It’s not far from our headquarters, and we already have a location in Rocky Mount, NC that does well, so that boosts our brand awareness in the area, too.”

With a population of over 91,000, the Greenville market is steadily growing and continues to be a hub for major industries. In addition to the tens of thousands of health care, education, and retail trade jobs in the market, Greenville is a hot spot for East Carolina University’s student population and consistent tourist traffic.

Greenville has a cost of living over 14% below the national average, making it a more affordable market. But with a median household income of over $50,500 and an average household income of over $70,600, people in the Greenville community are financially stable with the funds for discretionary spending — another positive marker for restaurant growth.

In addition to the market’s overall strength, it’s an attractive environment for a seafood franchise, specifically. Seafood is the fifth most common restaurant cuisine in Greenville, indicating a clear affinity for the food, but there is still plenty of capacity in the community for growth. With 26 seafood establishments currently serving the market, there is still unmet demand, and Shuckin’ Shack can stand out even further with its unique experience.

While great food and beverages certainly set Shuckin’ Shack apart, the relaxed, social environment and truly localized approach Shuckin’ Shack Franchise Partners bring to their markets serve to elevate the brand even further.

“Shuckin’ Shack is steeped in coastal culture, making us a great fit for markets that have strong ties to seafood and the coastal way of life,” Weathington said. “And even in markets where there are existing seafood establishments, Shuckin’ Shack’s customization allows us to become a space where members of the community truly want to be. They feel a part of the family, and they’re excited to come spend time with us.”

Rather than opening an oyster bar in their markets, Shuckin’ Shack Franchise Partners open and nurture an establishment that can become the oyster bar in the town. The place to go to feel welcome, cared for and connected with fellow community members.

Despite recession fears and falling consumer confidence, the job market in the United States has remained relatively stable in 2025 thus far. According to May 2025 Bureau of Labor Statistics data, around 177,000 new jobs were added in April, a slight decrease from the 185,000 new jobs added in the month before, but an extension of the country's 52-month streak of job growth. Unemployment rates also held relatively steady between April 2024 and April 2025, coming in at around 4%.

Of course, that doesn't necessarily mean Americans have it easy in the workplace. A December 2024 Payscale report found that nearly half (47%) of business organizations struggle to balance fair pay practices with spend optimization, and 18% plan to reduce pay increases in 2025 as a result.

For context, median weekly earnings across all employees in the U.S. stood at $1,194 in the first quarter of 2025. This represents an increase of 4.8% from a year prior and exceeds the Consumer Price Index's 2.7% increase in the same time period. However, there's one caveat: Earnings go much further in some places than in others.

In fact, the very definition of a "high-paying" job varies by location, as well as other factors such as industry and benefits. Even a six-figure salary may be considered low-income in places with an unusually high cost of living. Meanwhile, technology, finance, and health care jobs lead in terms of salary, but benefits like remote work can make other lower-paying jobs more desirable.

Regardless, anyone seeking a high-paying job should start by looking at the numbers. Stacker used BLS data to find the 50 highest-paying jobs in Greenville. Jobs are ranked by their median annual pay as of May 2024, so any jobs without annual compensation figures available were excluded from this analysis.